One of the most anticipated media events of the year happened Tuesday of this week. It wasn’t the Super Bowl. It wasn’t the Oscars. It was Apple’s “September Event” where they made several blockbuster announcements, not the least of which was the announcement of the Apple Watch.
Some people were blown away by the news. Others not so much. Regardless of your stance, it’s clear Apple is serious about opening the market for a new [to Apple] class of digital devices you wear on your wrist.
We believe the announcement of Apple Watch is notable not so much because it’s a cool new gadget with which you can measure your steps, stairs climbed, and heart rate in a sleek package that sits neatly on your wrist. What we do think is notable is that this hardware, along with the new fitness and health features coming next week to the latest version of iOS in the form of Health data, opens the door to new experiences that will get tens of millions of people moving more. What’s more, Apple and several of their competitors are bringing their collective marketing muscle to bear behind their respective initiatives, which will drive access to digital health experiences further into the mainstream.
Here at FitStar, these new devices and services get our creative juices flowing — innovation, for us, breeds inspiration. Our next version of FitStar Personal Trainer integrates with Apple Health data, which will seamlessly track your FitStar Session data to give you a clearer picture of your overall activity levels across all apps that also integrate with Apple’s Health app. And with Apple Watch, we’re already dreaming up ways to take advantage of this new, advanced class of wearables — things like adjusting the difficulty of FitStar curriculum in real-time based on your heart rate, delivering rep count or other navigation cues via wrist vibration, or the ability to control your FitStar Session you have Airplayed to your TV or iPad from across the room.
We’ll keep you posted as we refine our ideas. In the meantime, we’d love to hear your comments below on what you’re excited to see us do with the Apple Watch, or other new hardware that can enhance your FitStar experience.
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