It’s a big day for our FitStar family, and for you, our FitStar community.
Dave and I started FitStar more than three years ago to give anyone a simple and personalized way to get and stay in shape – no matter their level of expertise, location, or budget.
[Mike and Dave with Tony in the early FitStar days]
As reflected in our mission, simply put, we set out to build products that inspire people to live healthier lives.
It has been an incredibly challenging, fun and rewarding road thus far. We’ve been humbled and inspired by the achievements millions of FitStars around the world have produced, and we’re excited to now be in a position to greatly expand on our mission.
Today, I’m excited to announce that we’re joining forces with Fitbit, the undisputed leader in fitness hardware, and a company that is totally aligned with FitStar’s mission.
This is not a new relationship for us — in fact, we’ve gotten to know the folks over at Fitbit quite well over the past few years. During this time, we’ve become aligned that the next generation of digital fitness will be ushered in with the smart and seamless integration of hardware and software experiences.
It’s in this context that we couldn’t be more excited about this natural fit between our companies and cultures.
The FitStar you know and love is not going away – in fact, it’s only going to get better with our friends at Fitbit. We’ve maintained a lean team since the beginning and have only built out a fraction of our products and vision to date. So by joining forces with Fitbit, we’ll have the resources to accelerate our plans and expand FitStar to millions more people who are looking for new ways to stay healthy. Our biggest request from our FitStar community is availability on alternative platforms so look out for new products on new platforms over the next several months and beyond.
From all of us here at FitStar, thank you for your inspiration and support and we look forward to delivering you incredible new experiences in the years ahead!
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