The FitStar team, led by Mike Maser and Dave Grijalva, has deep expertise in gaming, mobile development, and social platforms from places like Digg, EA, and ngmoco:).
We’re smashing these disciplines together to create unique fitness experiences. Existing health apps are useful but feel like utilities. We want to engage millions of people by developing apps that are immersive; more like an addictive video game or TV show, and less like an Excel spreadsheet.
At the end of the day, we got tired of making things that keep people on the couch. We felt like it was time to use some of our super powers to get them off of it.
We’re just starting out, but we’re really excited about the road ahead. Just ask Dave—in a few short months since co-founding FitStar he’s dropped over 30 pounds and 10% bodyfat.